AXA AFFIN launches global signature – redefining standards – with a kick-off credentials campaign
13 January 2010
 

Backed by its global heritage and network, AXA AFFIN Life Insurance will drive its business strategies towards creating differentiating proofs to deliver its services to Malaysians.
 

AXA AFFIN Life Insurance Berhad (AXA AFFIN) unveils its adoption of the AXA global brand signature “redefining standards” today. Globally, this brand signature is more than a simple tagline. It represents AXA’s identity and commitment to redefine the standards of our business by breaking the traditional codes of insurance and financial services.  
 

The global signature was adopted after in-depth consumer researches revealed that there is a clear lack of trust in the financial industry. The global consumer research was conducted before the financial crisis and economic downturn and has since, driven AXA towards making a business pledge that it will break the stereotype and focus on three attitudes that matter most to customers. The three core attitudes that form the foundation of AXA’s global commitment are “available, attentive and reliable.” Riding on this global conviction, AXA AFFIN intends to leverage on its global expertise and network to support its local initiatives to deliver service proofs to its customers.

 

 

 

AXA AFFIN Life Insurance awards its top performers and gears up with a strong start in 2010
March 2010
 

AXA AFFIN Life Insurance had a star studded OSCAR Night in Gentings to celebrate its 2009 Agent’s Award Presentation. The highest award was given to Tina Ong, the Top National Manager and recognitions were given to the National Life Award winners, Million Dollar Club winners and Japan International Convention qualifiers during the dinner.

 

 

 

AXA AFFIN Life launches AssureCare 
Market-first critical illness protection
13 July 2010 
 

AXA AFFIN Life Insurance unveiled its new critical illness protection plan, AssureCare, in Penang witnessed by more than 350 agents. AssureCare is the first-of-its-kind in Malaysia that goes beyond protecting the customers but includes additional coverage for their little ones as well.

 

 

 

 

 

AXA AFFIN Life Insurance Berhad (AXA AFFIN) launched its nationwide AXA AFFIN MY Child Safety Programme today by signing a Memorandum of Understanding with the Malaysian Crime Prevention Foundation (MCPF) at its inaugural programme held at the Sekolah Kebangsaan Sri Hartamas. The Programme was officially launched by YABhg. Datin Paduka Seri Rosmah Mansor, wife of the Prime Minister of Malaysia.
 

 

 

AXA AFFIN Life Insurance Berhad Continues to Educate Students on Crime Prevention
2 September 2010
 

 

AXA AFFIN Life Insurance Berhad’s (AXA AFFIN) Corporate Responsibility (CR) initiative, AXA AFFIN MY Child Safety Programme reached another 2,000 students in SRJK (C) Puay Chai 2 in Bandar Utama today. This is following its inaugural launched at SK Sri Hartamas by YABhg. Datin Paduka Seri Rosmah Mansor, wife of the Prime Minister of Malaysia. AXA AFFIN is continuing its commitment to bring this programme to as many children as possible.

 

 

 

 

LIAM, PIAM & NAMLIFA launch nationwide blood donation drive
 

This nationwide Blood Donation Drive brings the entire life insurance industry together through their participation in the Blood Donation Drive. All life insurance companies under the umbrella of LIAM are allocated a state each to organise their respective Blood Donation Drive. The objective of this blood donation drive 2010 is to position member insurance companies as caring, responsible and reliable corporate citizens.

 

 

 

 

AXA AFFIN Life Insurance Berhad (AXA AFFIN) has kicked off their phase 2 nationwide programme of the AXA AFFIN MY Child Safety Programme with 2 schools in the Klang Valley.

 

More than 2,400 students of SK Bukit Jelutong and 1,200 students of Sekolah Kebangsaan Taman Tun Dr Ismail 1 (SK TTDI 1) attended the crime prevention programme recently. AXA AFFIN MY Child Safety Programme is a project initiated by AXA AFFIN in collaboration with Malaysia Crime Prevention Foundation (MCPF), a Non Government Organisation. The choice of working together with children is inspired by our belief that our children is our future leaders and should be nurtured in an environment as safe as possible. Through the collaboration with MCPF, AXA AFFIN’s CR Initiative will revolve around the prevention of abduction and kidnapping of children.

 

  

 

  

 

 

 

The achievements of AXA AFFIN Life Insurance Berhad agents were celebrated in an event themed 'Fast & Furious' recently at the Genting International Convention Centre. 

 

At the event, former Miss World Malaysia 2008/2009 turned singer, Soo Wincci gave an upbeat performance that kept the audience entertained throughout the evening. Also gracing the event were popular Model/Actor Elaine Daly and Newscaster and TV host for 8TV, Owen Yap.  

 

  

 

  

 

 

 

AXA AFFIN strives to be a responsible employer, placing employee engagement at the heart of its business strategy. Achieving this means creating a workplace built on AXA's Values that fosters diversity and equal opportunities for all, promotes employee participation, encourages professional development, and supports employee well-being.
 

2010 Bowling Tournament
10 July 2010
 

A bowling tournament organised by AXA AFFIN Life Sports Club was held at Tropicana Golf and Country Resort.

 

 

 

Merdeka Movie Day
6 August 2010
 

AXA AFFIN Life Sports Club organised a Merdeka Movie Day in alignment with the company’s objective in promoting work-life balance, as well as foster team-spirit across all functional units.